The following notice published in Gore’s General Advertiser, 23 July 1795 shows how Liverpool merchants and artisans who were not connected to the slave trade directly also benefitted from the opportunities created by the trade in human flesh. Robert Jones was a goldsmith who made ‘…silver and gold articles for the African trade at the most reduced prices..’. Jones’ shop was at Number 1 Water Street and his house, where he made his silver and gold slave trade goods was Number 65 Castle Street. In 1814, Jones would become one of the founder members of the Royal Institution, the forerunner of the University of Liverpool. He invested in one share.